Marketing research shows that businesses that collect and process information about their customers are growing by more than 30% per year. What this means? When you take the time and resources to connect with your customers before, during and after the service provided, you are investing in a long-term relationship that is profitable and valuable for both parties!
By collecting information in the form of a customer registration form, you have an excellent basis for comparing demand. Information such as individual code / username, age, profession, e-mail, telephone number are your shortcuts to engaging your customers and unleashing the full potential of your business.
Aesthetic centers rely on a loyal customer base. Do not miss the opportunity to turn a satisfied customer into a regular customer. Find a way to work for you after each procedure - this can be both on-site and online. Collecting this data helps you create an account for your desired type of target customers. You can then easily tailor and earn dividends from the use of this information, such as investing in targeted advertising on the Internet, using a system of discounts and rebates for loyal customers and many other opportunities for engagement and expansion of your activities.
Custom customer profiles with Fashion Point
The possibilities for personalized customer feedback tools are among the biggest advantages of working with Fashion Point. We will help you reach your customers in the most appropriate way and help you manage the results in a way that satisfies you.
Individual attitude and quality service
Individual attention to each client, current feedback after receiving a service, email communication and specialized questionnaires, customer surveys - the possibilities for collecting and managing information are unlimited, and we are available for you to make this process effective and smooth. .
Use the potential of your team
One of the proven sustainable ways to form a stable customer base is to position your brand as a leading force in the industry. How to achieve this?
Your employees - specialists and experts in their field - are the bearers of indispensable experience and knowledge of the business, even if they are seen as ordinary contractors. Empower them and encourage their creativity in the services you offer. Ask for their opinion and gather up-to-date information based on their daily interactions with customers.
Front line employees are the people who know your customers best. Use this information to generate quality and necessary content for marketing materials, social networks, business site. Develop ideas for promotions, new services or packages with the help of your employees and consult their opinion.
How to train our customers
By providing information to your customers, you can also engage them in the process of promoting your business. The attitude in the aesthetic branch is the key to successful relationships and the growth of small and medium business.
You can organize short information sessions before a specific procedure, as well as use your consultants in the service of the client. Instead of rushing to sell a service or procedure at any cost, take the time to get to know the real needs of the client and give him the best possible advice. In the long run, this will earn you an excellent reputation as a business that is genuinely concerned about its clientele.
Customer trust is not easy to earn. Word of mouth continues to be the surest way to be successful!
How to follow trends and how to create them
The aesthetic industry is changing dynamically and every owner or manager of an aesthetic center must keep up with the latest trends.
What are the most popular and preferred procedures among your clients? Are there any services they ask you about? What is your most popular procedure?
Specialized software for management of aesthetic centers and beauty salons
Each customer is unique, but the information they can give you can easily be synthesized and analyzed with the powerful tools provided by a management platform such as Fashion Point.
Fashion Point is a specially developed dynamic software product aimed at owners and managers of beauty salons and related businesses, which offers unique flexible options for collecting, managing and synthesizing information for your customers.
Customer satisfaction is a top priority for any self-respecting business that wants to grow and be successful. However, customer feedback is not just about their validation and good opinion of the product or service you offer. A variety of metrics that your customers can share with you gives you a complete picture that can be used for precise planning, statistics, implementation of new services, or service improvement.
Management in a digital environment has a unique potential in the field of aesthetic centers and related businesses. Our system allows you to improve services and organize current data in a profitable approach.
Specialized CRM software for aesthetic centers, hairdressing services and beauty salons
Manage your site through a tailor-made modular CRM system that allows you to store customer databases and files with information about the services and procedures provided, with notifications for a planned next procedure, combined with various metrics that allow you to target different types of advertising on non-standard or unified channels - SMS, email, phone, etc.
Use feedback and customer satisfaction information - this approach will give you a clearer picture not only of how to reach new people, but also how to keep current ones and turn them into loyal customers.
What Fashion Point offers
The data that your customers provide is the first step in accumulating a critical mass of information that you can use to improve your services and service.
We offer you:
- electronic files with detailed data on how the client is served
- information on which specialists worked with him and what services were provided
- technical data for each visit - individual preferences, setup of the equipment, achieved results
- extracts and analysis of the received data
- adding the client to a priority group with discounts - convenient and easy management of bonus systems, discount cards or individual discounts and promotions
- management of advertising with targeted and individualized SMS or e-mail messages
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