The winter season is wrongly considered unfavorable for some businesses in the beauty segment. The truth is that the lifestyle in the cold months can stimulate many customers to seek your services or to easily attract new visitors to salons and centers. Stagnant lifestyle and lack of exercise and sun in winter creates a number of health problems and negatively affects the appearance. Especially at the beginning of the year, after the rich holiday meals and many weekends, many people will look in the mirror and look for opportunities to get in shape through sports, diet, beauty and revitalization procedures, etc.
What are the most sought after aesthetic procedures during the winter season?
Traditionally, aesthetic centers and beauty salons are preparing for increased interest and more reservations for aesthetic procedures in May and June. In many cases, the first "wave" starts in March. A recent study indicates that facial rejuvenation and lifting procedures will also be among the most desirable procedures in the coming months. Laser hair removal has also been on the rise in recent winter months in preparation for the spring and summer seasons.
Laser hair removal
One of the most expensive procedures in the segment, but also one of the most desired during the winter months for those clients who do not wait for the last moment. An excellent option for long-lasting results and visible results after the first procedure (although for optimal results the procedure is applied for at least 4-5 visits).
Peeling
Permanently popular procedure that aims to cleanse and revitalize the skin. Preferred during the winter season are light versions of chemical peels and deep cleansing with mandelic acid, suitable for sensitive skin. Exfoliating the skin with chemical peels can help remove and treat small imperfections, including acne scars. The peeling is also excellent for improving the tone and elasticity of the skin - the result is freshness and radiance of the complexion.
The procedure is usually performed in three stages:
1. superficial stage - treats the upper layers of the epidermis
2. medium deep stage - treats the stratum corneum of the skin
3. deep peeling - less often applied, as it requires a stay in a clinic
The number of procedures depends on the desired effect and the condition of the client's skin.
More of the most up-to-date aesthetic procedures that are applied in winter
Mesotherapy
Applicable for dry and exhausted skin, mesotherapy for intensive hydration is a procedure that involves the injection of a cocktail of hyaluronic acid, vitamins and amino acids.
Hyaluronic fillers or Botox (botulinum toxin)
Hyaluronic acid fillers come to the rescue in the fight against superficial wrinkles. For deeper wrinkles - specialists point to the already popular Botox injection. Botox is preferred for application in autumn or winter, which increases the demand in colder seasons.
Phototherapy
A type of procedure recommended for different conditions when the client wants to avoid plastic surgery or to try an alternative before undergoing one. Phototherapy provides answers and solutions to many problems, but is preferred because of its non-invasive nature. The skin is affected with short pulses laser, effective for dark spots, dilated capillaries, fine lines, as well as for overall skin tightening. It usually takes between 3 and 5 visits.
Sclerotherapy
A relatively new aesthetic procedure, which is becoming more and more popular due to its excellent effect on one of the most common problems - varicose veins. Sclerotherapy offers favorable results for the removal of varicose veins in over 87% of treated cases.
Although it is not an invasive surgical procedure, sclerotherapy still requires injections - a special substance ("sclerosant") is injected into the varicose vein, which artificially occludes the inner walls of the vein, leading to its stunting and turning into connective tissue. Thus, varicose veins disappear in almost 90% of cases without leaving scars and without surgery.
Experts recommend applying this procedure in the winter, because part of the recovery involves wrapping the treated area in a tight bandage for a certain period of time.
There are many direct consequences of the pandemic on the processes and trends in the business and in particular the beauty segment, but the good news is that many of them can be turned into pros and a fertile ground for the development of new services. See more in the Fashion Point blog!
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