The managers of health and aesthetic centers and clinics are responsible for the day-to-day operations of their site, including accounting, staffing and compliance with the necessary requirements. In this way, the doctors, specialists and staff working at the site are better able to focus on patient care and achieving the highest quality results.
Health management is a position that - like all forms of administration in health care - continues to become increasingly sought after and needed. As for the centers that serve patients for non-invasive cosmetic procedures, in the United States alone, nearly 18 million patients underwent cosmetic procedures in 2018, according to the American Society of Plastic Surgeons (ASPS).
Growth in demand and supply of aesthetic services continues, despite the temporary slowdown in the global market due to the Covid-19 pandemic.
With regard to market trends and the essence of the management of aesthetic centers and beauty salons, the data are comparable worldwide, which means that the trend of increasing demand for non-invasive aesthetic services fully applies to the European market. And while in Bulgaria there are certain regional differences, the trends show that the position of the manager or manager of an aesthetic center is becoming more defined and burdened with specific responsibilities.
The development of aesthetic and health centers places new demands, which differ in many respects from the classical health management. In many of the sites this position is not independent and often the owners and managers combine their management responsibilities together with direct work with patients.
Salons are beauty, aesthetic centers and plastic surgery clinics by their nature offer voluntary treatment and therefore rely on their own marketing strategies to stimulate their business. This makes the management of these sites much closer to the management of small and medium-sized businesses in the corporate sense of the word than to the classic health management, where it relies on clinical pathways and planned operations.
To help those employed in this field, we at Fashion Point have created a simple to use but complex system for effective organization and management of business in the field of aesthetic services. Many platforms offer a reservation system, but only Fashion Point was created with the idea to serve and support this segment.
Many of our clients are managers in this field who work in aesthetic centers or beauty salons - there they usually perform cosmetic services and focus on improving the body and well-being of their patients. Unlike hospitals and other medical institutions, the working environment of many aesthetic centers and plastic surgery clinics retains a boutique and personal sense and attitude. Apart from the high quality and safety of the offered services, a large part of the prerequisites for success are due to the individual attitude and flexible planning of both the activities themselves and the business strategy.
As administrative leaders, aesthetic business leaders should work with all stakeholders in the process. Often they have to hire, train and plan both front office and clinical staff. They must guide the narrow specialists - doctors and technical staff - in accordance with the strategic objectives of the site or practice. Managers need to partner with vendors, IT professionals, an advertising company and many other aspects that ensure and keep the practice effective and patient data safe.
Management of aesthetic practices
In short, management in the aesthetic field works equally actively with both patients and staff. People in this position must be adequate and effective in matters affecting both treatment and finance, advertising, practice development and targeting new clients.
This is a role that almost always faces people, and often the work goes beyond the four walls of the clinic: often the practices are part of larger networks and managers have to work with senior management or partner teams in budgeting. , goals and policies.
Fashion Point at the service of managers
Here are some of the common responsibilities of managers in the field of aesthetic services, regardless of the level and scale of practice:
- front office management and clinical staff
- marketing services practice
- forecasting, designing and maintaining budgets
- identifying opportunities for strategic growth and their implementation
- ensuring compliance with regulatory requirements
- monitoring and increasing patient satisfaction
- advising patients on treatment, payment and reimbursement options
- coordination with partner companies and sites - networking
Each manager of a salon, aesthetic center or clinic must adapt their daily responsibilities and strategic goals to the needs and niche of the specific area of their practice.
That is why we have developed Fashion Point - a centralized and highly structured, online-based work environment in service of your aesthetic business, which allows you to easily and efficiently organize and optimize the most important aspects of managing your site.
Fashion Point offers construction and implementation of a complete system for monitoring and management of your activities.
Individualized system for managing your aesthetic business from Fashion Point
Flexible capabilities for collecting, storing, processing and analyzing information. Easy and intuitive workflow - automated collection of information from a variety of sources. Business systems, accounting programs, spreadsheets, email and telephone communication, web chats - complete and effective synchronization of the overall flow of tasks, information and feedback in one system.
Some of the advantages of the centralized management system of Fashion Point
The specific nature of the work in aesthetic and dermatological clinics and centers requires great flexibility in the management of client information, precise scheduling of hours for consultations and procedures, employment planning and the engagement of your specialists, equipment, offices and specialized equipment.
- easily accessible customer information
- mobile access to the database from various mobile or desktop devices
- easy and efficient scheduling, cancellation and redirection of tasks, hours and procedures
- contact with the client through various channels
- automatic documentation of changes in the client file
- effective communication between employees
- efficient time management
- resource planning and management
- organization of commercial activity
- easy and intuitive way to manage the team
- real-time analysis of results
- marketing and advertising tools
- integrated communication between employees and departments
- effective follow-up
- possibility for management decisions based on real data
- issuance of documents, invoices, etc.
- service level optimization
- increase customer satisfaction
With the help of Fashion Point you have at your disposal an integrated information flow management system, which effectively and easily gives you complete control over the set of processes needed to achieve effective management, optimal results and lasting customer satisfaction.
Learn more about the software here or order a free presentation.
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