Many of our clients turn to Fashion Point in search of effective solutions and sustainable practices for the development of their business in the aesthetic field. Owners and managers of hairdressing salons, beauty centers, clinics and laser centers rely on our innovative products to facilitate and optimize their work process.
The market for aesthetic procedures is developing
The market for aesthetic services is thriving thanks to the growing demand for anti-aging procedures - more and more clients are looking for such services and more and more health professionals are closely profiled in this area. However, it also means greater competition, faster market saturation and the survival of the most flexible, innovative and adaptable business models.
Those who manage to stay at the forefront of the aesthetic segment need constantly updated appropriate business and marketing strategies, flexible business models that listen and meet the needs of patients, and constantly strive to be leaders in innovation. and growth..
Marketing and business plan for your aesthetic business
For better or worse, in order to develop a profitable business in the field of aesthetic medicine and beauty services, today owners and managers must gain extensive experience in various fields: branding, marketing, social media, customer service, and basic business skills. financial and personnel management and, of course, last but not least, exceptional clinical skills.
This is quite a time consuming task, and also a great challenge - managing the fine balance between the actual work and shaping your business strategies. In many cases, the scale of the practice may not allow a separate position for a person to exclusively manage business decisions, while specialists focus on procedures and customer satisfaction.
Multitasking and management of aesthetic practice
Especially in Bulgaria, many aesthetic businesses face the challenge of managing every aspect of their business - from marketing and advertising, through payroll and team management, accounting, to the actual customer service and patients. Although this may seem a little daunting at first glance, many examples show that with the right attitude and optimal use of available resources, it is possible to lead a profitable aesthetic business without a large team and an expensive marketing strategy. Of course, the harsh rules of the market should not be underestimated, and the main challenge remains the right balance between the various aspects on which the popularity of your practice depends and the formation of a sustainable base of loyal customers.
What are the goals and plans of your business
Every business venture needs decent planning and a constantly updated list of basic goals. To ensure consistency and growth, you need to focus on realistically measurable goals to follow.
What is your goal, how far do you want to go?
Do you want it to be a business or a way of life? Extra income in addition to your daily work? Or do you want to build the most successful and profitable clinic in your area and become known for being one of the best practitioners in the city, and why not in the country? It all depends on you and your dreams and desires! Let's get to work!
Invest in the future of your business
By working hard to build a profitable and growing business, you are investing in your future. Whatever your goals and dreams for your practice in the aesthetic industry, you will need to answer some basic questions to help you shape your business and marketing plans and goals. These are working documents that will help you prioritize current tasks and not lose pace while promoting and managing your new business effectively. They will help you move forward, ensuring you measure and improve as you walk. It is important that these goals and objectives are in writing and that your entire team is committed to following and implementing them.
Aspects of a good business plan
A good business plan includes various important topics and aspects such as budgeting, profit and loss analysis (P&L), product line evaluation, product and technology evaluations. Make sure you know the direct, indirect, and overhead costs associated with your new business, and keep a close eye on each one. Optimize where possible. Look for new and better solutions every day. Do not deviate from your main goal, but adapt the paths to the achievement and when necessary.
Ask yourself which services will bring the most patients to your site and how you will keep them and turn them into a loyal customer base.
What products and services are most needed in your area? Which will be the most profitable to deliver? What equipment will you need for the procedures? How do you choose which provider or suppliers to use? Do you have to buy or rent equipment now or wait until you control your income?
Your business identity
Your business identity is the key to your customers. Online presence, company website, promotional materials, business cards, etc. they must be sustained in the same aesthetics. Consistent brand management is one of the most important aspects immediately after providing quality services.
A recognizable corporate identity can help increase revenue by more than 20%, and a basic solution such as a choice of corporate colors and a memorable trademark or logo increases business recognition by an incredible 80%. It is important that the company's vision is presented in the same way in all your social networks.
Individual attitude and work with clients
The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.
Dedicated software helps you ease and reorganize your data and information. The capabilities of a management system specifically designed for your business allow you to store customer data and even entire files with information such as general health status, number and type of procedures performed, scheduled visits, and reporting when offering a discount rate or free visits.
How Fashion Point helps you follow the goals of your business
Your available customer database can give you a clear idea of how to reach new customers, but also how to work on retaining existing ones and turning them into loyal customers.
Aesthetic business management products with the Fashion Point brand show that digitalization has a huge creative and organizational potential in the field of services, and in particular in the field of aesthetic medicine.
Fashion Point offers an innovative comprehensive integrated business management service that can cover all aspects of your business. Possibility for individual configuration with maximum flexibility in the management of booking hours, procedures, customer information, integration of advertising and targeted proposals, mailing lists and maintenance of customer cards for maximum clarity and accurate reporting.
In addition to precise and efficient booking software, Fashion Point offers much more as added functionality! With our help you can control in real time every aspect of your business, as well as budget various activities and orders, monitor reporting information and receive specific reports in certain areas.
Leave a comment