Often, beauty salon managers also work alongside their employees. This means twice as much work and a lot of extra responsibilities. Busy to serve our customers as well as possible, we sometimes suffer from a lack of ideas, energy or time to attract new people to our business. In such cases, it is important to work in perspective and delegate responsibilities to your partners. As the volume of work increases, the time you can devote to attracting new customers sometimes becomes very limited. Many of our clients and partners share difficulties in finding new clients.
Use the right methods and approaches to be effective and not waste time and hard-earned money!
Management and strategic planning
We have repeatedly mentioned that the presence on the Internet works for you and your business! If you already have a website, you can easily turn it into a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.
Your internet presence
You don't have to have a complicated or expensive website, but it's important to grow. You will be surprised how many salons and centers work without their own website, and sometimes even without a profile on social networks.
In our opinion, at Fashion Point, this can be a serious disadvantage, which does not allow you to reach your full potential. Invest in a lightweight and sleek, representative website that you can upgrade with additional functionality later. Make an effort in the development of a business profile on a social network. Don't just rely on the random flow of customers or word of mouth. These sources of customers work, but unfortunately are far from sufficient for real development and serious growth.
Business identity and advertising
Manage your brand with foresight and consistency to establish your name and ultimately turn service into your business card. Investing money, time and effort in a brand may seem far-fetched in a crisis when every small business is struggling to survive, but in the long run this type of investment is one that pays off over time.
Management system for your site
Unified and standardized management system and active online presence are your shortcuts to real new customers!
Consistent brand management is one of the fastest ways for customers to remember you, and excellent service is the way for customers to come back to you. Targeted efforts in this direction can increase revenues by an average of up to 21-23%.
Maintaining social profiles and engagement in online communication can save you a lot of trouble - provide up-to-date and accurate information and try to be easily found in the sea of information on the Internet. Recognizable corporate colors and logos, as well as targeted ads, can increase visibility and attract new customers. Maintain a unified identity and style of communication in all social accounts - Facebook, Instagram, Twitter, YouTube, website, etc.
Innovative management of beauty salons and aesthetic centers with Fashion Point
We have created an innovative package of digital services that aim to help manage your site - a beauty salon, fitness studio, medical office and much more. In addition, in our blog you will find useful materials that will provide you with ideas and solutions for developing and managing a successful business.
A good internet presence is the first step ahead of others. Yes, it takes time as well as an initial investment, but it is justified when it makes people find you, become your customers and then come back to you!
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