The field of aesthetic business is a dynamic, highly competitive and constantly updated palette of services. The daily management of aesthetic and dermatological clinics and centers is associated with various challenges. The busy schedule and the large flow of clients can confuse even the best professionals.
The biggest capital of the businesses working with reservations is the regular clientele. A loyal customer base is also the best advertising when the desired effect is sustainable development of your site. Marketing research shows that the real growth of small and medium-sized businesses in the beauty segment is closely linked to retaining a regular clientele, not so much to increasing unique new customers.
How to successfully develop and manage our business and continuously increase customer satisfaction, while saving time, effort and resources? How to use the capabilities of management software products to make our work easier every day?
Invest in your customers
Each of your clients provides data when booking and visiting the site. When provided, this information must be managed responsibly and for the benefit of the client. How can your business get the most out of the data it has?
When you manage the bookings and schedule of your site with the help of a centralized online management system such as Fashion Point, you have a variety of options to track various indicators for your orders, reservations and subsequent visits.
The registration abilities on your site or booking portal determines what and how much data you have about your customers. When filling out a customer profile, it is always good to have the most relevant information and metrics of users.
When your customer accounts are complete with information, the chances of repeat and new sales increase by 75%.
Individual attitude
You can integrate your own internal tag system that can help you group customers by a given attribute and make a special offer or exclusive discount for them.
These customer data management practices are deeply implemented in successful companies and chains in the field of service provision by appointment - hairdressing salons, fitness, spa and beauty salons, dental offices, medical practices, consulting firms and many others.
Manage your email marketing
One of the most used techniques for direct targeted advertising, maintaining a good customer base and generating new sales is attractive email marketing.
With Fashion Point, you can easily manage the sending of emails among your customer lists. You can also track in real time statistics on how many of your customers received the message, read it and clicked on the action button.
You can choose for whom your advertising message is relevant - to all or only to a certain target customer. The results of your email marketing campaign can be seen in your profile in the Fashion Point system in real time.
CRM based system from Fashion Point - a complete solution for managing your business
CRM is an abbreviation of Customer Relationship Management - an abbreviation most often used to denote the so-called. customer relationship management software. This is an innovative, electronically based business optimization strategy that aims to effectively manage customer relationships.
Based on this concept, Fashion Point is a modern IT platform for managing and improving the work with clients and / or contractors - an interactive database in which you can store rich and individually configured information and profiles for current and potential clients.
You also have a database for your partners, suppliers, distributors and other types of profiles, depending on the specifics of the activity.
Results analysis
In addition to being an excellent organizer, Fashion Point is a powerful tool for managing and analyzing customer information. In the modern and dynamic business climate of the aesthetic segment, the management with an integrated system gives you a number of advantages - you monitor the results and adapt your business goals to attract, retain and increase the satisfaction of your customers.
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